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Grace Said:

How do I begin my own EZine business online and what tools would I need?

We Answered:

Yes you need a web hosting and domain, try this one : They offer very affordable web hosting 500 MB space, 5 GB monthly transfer only 88 cents per month there are no hidden fees. They can also register your domain + web hosting + design your web site (business , personal or gallery) in flash. Their very professional staff will help you promote your web site, give you ideas what to do to get it on search engines etc.

Lewis Said:

Online Business Tools - which are the best?

We Answered:

Funny you should ask! I just read a great article on the top 5 business tools that can help you get started. I also run a small business and have utilized 3/5 of theses recommended online tools- I totally agree with them.

Check the article out here:

Good luck...its a tough time for us nowadays.

Michele Said:

promotional marketing online business tools?

We Answered:

You're talking specifically about Sponsored search results (PPC or Pay Per Click), which relates to Google AdWords, MSN adCenter, or Yahoo Search Marketing. Using PPC results, you bid for keywords (e.g. if you are selling blue widgets, you can bid $0.05 per click for the search phrase "blue widgets" and also integrate other popular phrases for your products/services in your paid search campaign.) Google will place this search result and make it appear more frequently based on user behavior (if more users click on it, you'll be up top more than someone who actually bids $3 for the same keyword).

It's competitive, and the money adds up quickly, which could be especially more dangerous based on your keyword selection. Also, factors that impact visibility include the presentation of your ad (what you say is important) and the landing page (what you're advertising). Google uses an unknown algorithm and a metric called the Quality Score in order to determine viability of an advertisement in this zone.

For your sake, since this money can dry up quickly, you *definitely* want to read about it. Here are two books that I recommend:
Winning Results with Google AdWords, by Andrew Goodman
Pay Per Click Search Engine Marketing, by Eugene and Boris Mordkovich

Someone touched upon social media marketing and I happen to have written a book on it. Check out The New Community Rules: Marketing on the Social Web written by Tamar Weinberg. This isn't PPC but it's another way (and perhaps cheaper - the only investment is time and understanding of the social space) to market your business using the online communities you visit (including Yahoo! Answers, which just so happens to be in chapter 8). :)

Best of luck. Your Ad Here

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